Category: User Experience Design
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Mad Men’s “Alternate Twitterverse”
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I just found out that @benjamin_spock is following me on Twitter. I’m getting the feeling that I’m being sucked in to an Alternate Twitterverse generated by Mad Men. About two dozen new Twitterers have followed me over the last couple of weeks, and the majority of them have been characters from Mad Men. At first…
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The Wisdom of Don Draper, Part 2: It’s Toasted!
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As promised, I’m going to begin featuring some of my favorite Mad Men scenes in which Don Draper practices exquisite creative communication. Today’s episode: Lucky Strike. One of the most thrilling parts of my job is pitching our creative ideas to clients, whether it’s when we’re trying to win new business or during the actual…
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UX of a Salesman
Running shoes must be usable, but it’s their seductive design that really sells the product. I’ll be delivering a new presentation concept about “merchandising” at the O’Reilly Web 2.0 Expo in New York this September 18th (and again two weeks later in Amsterdam at Euro IA). Not about merchandising as in the design of retail…
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The Scrolling Experience and “The Fold”
Newstand by Berenice Abbott, 1935 In print design, the expression “above the fold” dates from an era where broadsheet newspapers were folded in half and piled up in stacks in front of newsstands, showing only the upper-half of the front page to potential customers. If an article or a picture did not appear “above the…
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iPhone Apps I Want
I am thoroughly enjoying the debut crop of iPhone Apps — a welcome improvement over the (mostly) second-rate half-baked apps available in the Jailbreak era. Here are a few imaginary apps and functions I wish I could be using right now. 1. Batch Sync Most New Yorkers with iPhones will recognize this scenario: You get…
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Quantity vs. Quality in a Design Process
The NeXT Cube and the Apple Mac Cube. Are they iterations? Discussing his upcoming biography of Steve Jobs, author Leander Kahney describes Apple’s prototyping process: It’s a process where they discover the product through constantly creating new iterations. A lot of companies will do six or seven prototypes of a product because each one takes…
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OMMA Nom Nom Nom
I am going to be speaking today, June 17th, at the OMMA Publish conference here in New York City, on a panel entitled “Optimizing for Performance: Adding Value to Your Site”. OMMA is focused on online media marketing and advertising, publishing several trade magazines and sponsoring several conferences each year in these areas. My panel…