Category: Branding and Marketing
-
SXSW 2007: Class Dismissed, or How My Panel Went
My SXSW panel, High Class and Low Class Web Design, is over now, and I can now share a little bit of about how I and a few others think it went. Some bloggers who attended the panel have already published their own notes and reviews, too, so if you want to skip what I…
-
Come to my Classy SXSW Panel
UPDATE, 3/11/07: My post-mortem on the panel, and links to many other people’s opinions on the panel, are now posted here. I am running a panel entitled High Class and Low Class Web Design at the 2007 South by South West Interactive conference. It will explore the same subjects I discussed in my series of…
-
HR Block’s Software Strategy: “You got people”
Soylent Green? The new formula for software success? People. H&R Block‘s new slogan, “You got people”, coincides with their apparent transformation into a hybrid of their old business as a tax preparation service company and their new business as a tax preparation software company. They’re positioning themselves within the software market as a different kind…