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Celebrity Twitterers

Nov 15, 2008

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by

in Branding and Marketing, Social Interaction, Technology, TV & Movies, User Experience Design, Web

It looks like big-name real-world celebrities are getting into the Twittering business. In addition to the presidential candidates, lately I’ve seen Al Gore, Lance Armstrong, Britney Spears, and many more. Whenever one of these new Twitter celebs crosses your path, I don’t think you should necessarily accept it at face value. Ask yourself: What is…

Twittering the Election

Oct 8, 2008

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Christopher Fahey

in Branding and Marketing, Design, History, Information Architecture, Information Design, Interface Design, Politics, Reviews, Social Interaction, Technology, TV & Movies, User Experience Design, Web

Last night was the second U.S. Presidential Debate. One of my favorite new election-based interactive user experiences (in addition to CNN’s approval graphs and CNN’s magic wall) is Twitter’s election.twitter.com. Here’s a sample of what you would have seen during last night’s debate: TechCrunch reviewed this site last week. Here’s their review in its entirety:…

Design Thinking Out Of The Box

Oct 6, 2008

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Christopher Fahey

in Branding and Marketing, Business, Design, Interface Design, The Future, User Experience Design, Web, Work

From “The Seduction of the Interface“ Saturday’s New York Times (in the Business section, of course) had an interesting article about “design thinking”. For starters, it included by far the clearest summary of what design thinking is that I’ve ever read, including from all the design thinking leaders: While definitions vary, design thinking usually involves…

Seducing Web 2.0

Sep 24, 2008

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Christopher Fahey

in Behavior, Branding and Marketing, Business, Design, Education, Interface Design, NYC, Personal, Technology, User Experience Design, Web, Work

Last week I delivered a brand new presentation at the O’Reilly Web 2.0 Expo, right here in New York City, entitled The Seduction of the Innocent: Merchandising in Interactive Product Design. (I’m presenting it again this Friday at the Euro IA Summit in Amsterdam, hopefully with a few enhancements.) The topic itself went through an…

Don’t Design the Box

Sep 14, 2008

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Christopher Fahey

in Branding and Marketing, Design, Interface Design, Social Interaction, User Experience Design, Web

What happens when Microsoft’s marketers design the iPod’s box. How, if given a chance, might this thinking have shaped the product itself? There’s a classic [1] product design exercise called “Design the Box” in which a product’s packaging is conceptualized first, before the product itself is designed. The idea is to view the product from…

Exploring the Alternate Twitterverse

Sep 4, 2008

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Christopher Fahey

in Art, Branding and Marketing, Gaming, Personal, Reviews, Social Interaction, Storytelling, Technology, The Future, TV & Movies, User Experience Design, Web

Using some clever detective work (about which I will say little except that Google was really all I needed), I think I’ve uncovered the master plan behind the Mad Men Alternate Twitterverse that I’ve been enjoying lately. I could be wrong, but here’s my theory of how this all works: First, there are a large…

Mad Men’s “Alternate Twitterverse”

Sep 3, 2008

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Christopher Fahey

in Art, Branding and Marketing, Business, Gaming, History, NYC, Personal, Reviews, Storytelling, Technology, TV & Movies, User Experience Design, Web

I just found out that @benjamin_spock is following me on Twitter. I’m getting the feeling that I’m being sucked in to an Alternate Twitterverse generated by Mad Men. About two dozen new Twitterers have followed me over the last couple of weeks, and the majority of them have been characters from Mad Men. At first…

The Wisdom of Don Draper, Part 2: It’s Toasted!

Sep 1, 2008

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Christopher Fahey

in Art, Behavior, Branding and Marketing, Business, History, Personal, Reviews, TV & Movies, User Experience Design, Work

As promised, I’m going to begin featuring some of my favorite Mad Men scenes in which Don Draper practices exquisite creative communication. Today’s episode: Lucky Strike. One of the most thrilling parts of my job is pitching our creative ideas to clients, whether it’s when we’re trying to win new business or during the actual…

The Wisdom of Don Draper

Aug 25, 2008

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by

Christopher Fahey

in Art, Branding and Marketing, Business, History, Personal, Reviews, Social Interaction, Storytelling, TV & Movies, User Experience Design, Web

Upon a friend’s recommendation, a couple of weeks ago I started following don_draper on Twitter. More precisely, I’m following whoever is Twittering and playing the role of Don Draper, the main character and fictional creative director of a 1960’s Madison Avenue advertising agency on AMC’s critically-acclaimed series Mad Men, now in its second season. What’s…

UX of a Salesman

Aug 7, 2008

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Christopher Fahey

in Branding and Marketing, Business, Design, Information Architecture, Interface Design, Technology, User Experience Design

Running shoes must be usable, but it’s their seductive design that really sells the product. I’ll be delivering a new presentation concept about “merchandising” at the O’Reilly Web 2.0 Expo in New York this September 18th (and again two weeks later in Amsterdam at Euro IA). Not about merchandising as in the design of retail…

Category: Branding and Marketing